The term rhetoric refers to an old art of discourse and argumentation. Therefore, individuals become rhetors if they write or speak in a manner that seeks to convince others of what they believe. Of importance, is that the term rhetoric in a broader perspective refers to the study of uses of visual, spoken and written language. The art revolves around investigating how language helps in organizing as well as maintaining social groups. From a rhetoricians perspective language is constitutive, dialogic, closely connected to thought and integrated with economic, cultural and social practices. Of importance is that the term rhetoric refers to the available means of persuasion. Hence, the rhetoric appeal utilized to make convincing arguments revolves around using logical arguments (logos), creating an emotional reaction to the audience (pathos) and projecting a charismatic, authoritative or trustworthy image (ethos). Although rhetoric revolves around identifying how communication work as a strategy to develop a convincing and sound argument, the appeal of persuasion depends on the speaker’s persona, the audience, and the subject; hence the paper seeks to explore how rhetoric works. Apparently, the art of argumentation involves the speaker considering the subject. By considering the subject in question, the speaker evaluates his knowledge on the subject and the best persuasion appeal to employ to convince the audience, (Carroll, 48). For example, in the American political environment politicians consider the topics to address when addressing the voters as a strategy to develop the logical argument that captivates them. According to Roozen, Kevin, the proofs, as well as evidence used by politicians, make their argument convincing to the audience. For example, during the last presidential election, President Trump utilized the linked emails personal emails of Presidential aspirant Hillary Clinton to convince the American voters that she would not handle the state secrets if elected president. Therefore, the speaker’s ability to understand the subject of discussion creates an avenue to familiarize oneself with sufficient evidence that is appropriate to the topic in discussion, (Carroll, 48). Of importance, is that the by giving sufficient evidence in their rhetoric the speakers give their audience a sense of logos thus convincing them to follow their viewpoint. Rhetoric refers to the art of discourse in the sense that it revolves around the speaker understanding his or her audience and making an effort to speculate their disposition, knowledge, and expectations regarding the subject under consideration, (Carroll, 49). Roozen, Kevin notes that the rhetorical understanding of the audience makes it possible for the speaker or the writer communicating to the audience to employ the persuasion appeals. For example, in the last presidential election the president-elect, president Trump understood his audience the American voters and used it to his advantage. President Trump realized that the majority of American people were tired of terrorism and drugs that pass through the American border. Additionally, he knew that the American people were tired of the immigrant issue in the United States. Therefore, he made these challenges as his campaign strategies by creating solutions that the American audience would listen to since they offered a quick solution. Thus, the speaker’s knowledge of the audience makes sure that the speaker makes use of interests as well as emotions in his arguments as a strategy to convince the audience, (Carroll, 49). Therefore, rhetoric employs the use of pathos to evoke sympathetic reactions from the audience as well as to build an emotional connection with the audience. According to Roozen, Kevin, the art of argumentation depends on the rhetors experience. The speakers, as well as the writers, make their arguments convincing by utilizing what they have seen, what they fell or know and whom they are to find an attitude towards understanding their audience or to show an understanding of the subject in question. Therefore, from a persuasive perspective, the rhetors ensure that they employ their informal as well as formal language in a manner that is not only is convincing to the audience, (Carroll, 49). For example, the rhetors employ the use of quotations and narrative to display their experience in the subject in question. For instance, while campaigning Hillary Clinton made an effort to say that her effort to become president was motivated by the need to build a good future for American children. She used this as an ethos to demonstrate that she had the interest of Americans at heart, that her motive was credible, and that she had the knowledge of what it takes to be president. Seemingly, the use of ethos helps display the speaker or the writer moral as well as ethical belief. Additionally, it helps outline the speaker’s good character, (Carroll, 49). Thus, ethos help convince the audience that the rhetor mean well and that he or she can be trusted. In conclusion, rhetoric refers to the art of argumentation and revolves around balancing charisma, emotion, and logic. Seemingly, rhetoric works by the rhetor adapting to the approach they use on a specific audience, the tone they use as well as the argument they make. As an art, rhetoric works by the speaker or the writer making an effort to understand the subject under discussion, the audience and using their persona while making an argument. The process of audience adaptation involves the rhetor analyzing the unspoken and the spoken assumption that exists behind the underlying lines or arguments. Therefore, rhetoric works by the rhetor employing the use of logos, ethos, and pathos to outline his or her argument on a subject she or he already knows, and to an in an audience, he or she is familiar with.