Ph.D. affect your choice for Any bathing soap

 

 

Ph.D. (Mass Communications)

 

“Communication Strategies by HUL in Marketing Lifebuoy Soap among rural Audiences: A Response Study of Select outer Delhi Villages.”

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PhD 2nd  Year Report

(Third  Six Monthly Ph.D Progress Report)

 

 

 

Submitted by:

Pijush Dutta

Research Scholar, USMC, GGSIPU

Enrollment no: 90063131213

 

 

Under the Guidance of: Prof. C P Singh

USMC, GGSIPU, Sector 16-C, Dwarka, New Delhi-110078

 

 

 

 

 

 

 

 

 

 

 

CHAPTER 10

Annexures-2

 

 

 

 

 

 

ANNEXURE:2

QUESTIONNAIRE ENGLISH

 

PHD Research Questionnaire for Rural consumer

 

Dear sir/madam,

I am a PHD scholar of GGS I P University, Dwarka, New Delhi conducting research on the  Communication strategies for marketing of Lifebuoy Soap among rural audiences.

 

I would be grateful if you could spare some time to answer these questions. All information given by you will be treated as strictly confidential.

 

Phd Title: “Communication Strategies by HUL in Marketing Lifebuoy Soap among rural       Audiences: A Response Study of Select outer Delhi Villages.”

 

Personal Particulars

Age:……………………………………………………….

Gender: Male     Female 

Education: ………………………………………….

Income: ………………………………………….

 

Survey related information

 

1.     Do  you use bathing SOAPS or LIQUID SOAPS . Almost always     Rarely 

 

2.      How long have you been using Last  5years     10 years     20 years

 

3.     Which brands  do you generally use   OK     REXONA     HAMAM  LIFEBUOY

 

4 . How often do you change your soap brand?

a)     Once in a month b) Once in three month  c)  One in six month d) Very rarely

5. .What price you pay? 1. 10-20 2. 20-30 3. 30-40 4. 40-50

7..I am  influenced by soap advertisements and buy the soap? Strongly agree      Agree        Disagree     Strongly Disagree      Neither agree nor Disagree     

8.     What influenced you to buy a particular bathing soap brand Advertisement

Word of Mouth  Attractive Packaging Dealer Shop Display Family/Friends/Relatives Any Other (Please Specify)

 

9.                 Do promotional schemes affect your choice for Any bathing  soap ?

Yes   No specify why?

 

10.            Which one of the following policies affects your selection of hand wash soap?  Discount Policy Promotional Policy

 

11)       Four different companies launch different promotional schemes on their hand wash products. Rank these schemes in order of your preference that will change your buying decision.

Money back offer. Prizes on the bottle cap. Prices on the specific number of bottle caps Bumper prize. Brand Credibilty.

 

12)        If a particular brand hand wash products is not available with the retailer you will

Drop the idea of buying products Go to another retail outlet Try another (competitor’s) bathing Soap brand

 

13)      Do you find any price difference in between rural and urban area’s Lifebuoy  soap? Yes  No

 

14)      Have you ever seen that Ad campaign of Lifebuoy soap? Where & Specify with reason.

Television Radio Newspaper Mobile Wall painting

Banner In store poster

 

15       Have you seen this Print ad campaign for Lifebuoy soap?

 

16)      Do you remember Lifebuoy soap products Tagline” Lifebuoy se haath Dhoya Kya” or ” Lifebuoy hai jahan, tandrusti hai wahan”?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

QUESTIONNAIRE HINDI

 

????? ????? /??????

 

??? GGS, ???????????? ?????????????, ?? ?????? ??? ??.??.?? ?? ???????? ???.??? “??????? ????? ?? ??????? ??????? ??? ??????” ???? ??  ?????? ?? ??????? ???? ?? ???? ?? ??? ?????? ?? ??? ??? .

???? ??? ?? ???????? ?? ????? ???? ?? ??? ???  ???? ????? ??????.  ???? ?????? ?? ?? ??? ?????????? ?????? ??? ?????? .

 

??? ?? ??????

??????? ??????? ??? ??????? ????? ?? ???????  ?? ??????? ??? HUL ?? ????? ????: ???????? ?? ??????? ???? ???? ?? ??????

 

???????????

???-

???-

????-

????-   ?????         ?????

??????-

 

???????? ?? ??????? ???????

1) ???? ?? ??? ???? ?? ??? ??? ????? ?? ?????? ???? ??? ?? ??? ????? ??  ?

2) ????? ??? ?? ?? ???? ?????? ?? ??? ??? ?

3) ??????? ??? ??? ?? ??? ?? ????? ?? ?????? ?????? ?? ??? ??? ?

4) ????? ??? ??  ?????? ?? ?? ??? ???? ???? ????? ?? ????? / ?????? ????? ??? ?

a) ????? ??? ?? ???

b) ??? ?????  ??? ?? ???

c) ?? ????? ??? ?? ???

d) ???-????

5) ?? ?????  ?? ??? ????? ???? ???? ???? ??? ?

a) 10-20

b) 20-30

c) 30-40

d) 40-50

6) ????? ?? ?? ??? ???? ???? ??? ???? ???? ????? ?????? ??? ?

7) ???? ?? ????? ?? ?????????? ?? ???????? ????  ????? ?????? ??? ?

a) ???          b ) ????

8) FMCG ?????? ?? ???? ?????? ?? ?????? ???? ???? ???? ???????? ???? ??? ?

a) ??????  ??????

b) ?????

c) ????? ?? ????????

d) ??????/ ?????/ ?????? ?? ???

e) ??? ???? (??????? ????? ??? )

9) ???? ???? ??? ???? ???? ????? ?? ??? ??? ???????? ?????? ????? ???? ???? ?? ???????? ???? ???

a) ???              b) ????    (????? ???)

10) ?????????? ???????? ???? ??? ??? ?? ???????? ???? ???? ????? ????? ?? ???????? ???? ???

a) ???             b) ???????? ?????? ?????

11 ) ??? ??? ??????? ????? ???? ??? ????? ?????? ????? ?? ???????? ???? ??.

?? ???? ???? ?? ?????? ???? ?????????? ????, ?? ???? ?????? ?????? ??   ????? ??   ??????-

a) ???? ????? ???

b)???? ?? ????? ?? ????

c)????? ????? ?? ????? ????????

d)????? ????

e)?????? ?? ???????????

12) ??? ???????? ?? ??? ??? ????? ?? ?????? ?????? ???? ?? ?? ?? ???? ?????? ?

a) ?????? ?????? ?? ????? ??? ?????

b) ????? ?????  ?? ??????

c) ????? ???????????? ????? ?? ?????? ?????? ??????

 

13) ???? ???? ??????? ?? ??? ???? ???? ????? ?? ????? ???, ??????? ?? ???? ??????? ??? ???? ???? ?? ?

a)  ???                    b) ????

14) ???? ???? ??? ??????? ????? ?? ?????? ?????? ???? ?? ? ???? ?? ???? ???? ??????

a) ????????

b) ??????

c) ??????????

d) ??????

e) ??????-?????

f) ????

g) ????? ?? ????? ??????

 

15) ???? ???? ??? ??????? ????? ?? ?????/??????? ???  ???????? ??????  ???? ?? ?

16) ???? ???? ??????? ?????? ?? ???  ?????? ??? ?? ?-  ‘ ??????? ?? ??? ???? ???? ? ?? ”??????? ?? ????  ?????????? ?? ????’

 

 

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