Let’s no longer making the cut. No matter

Let’s be honest, most of us suffer from inbox overload and filing through dozens of unwanted emails is just added stress. Nearly 105 billion emails are sent each day and this number is expected to reach 246 billion before 2020. For some, email campaigns are great at providing information directly to the consumer. However, for those sending multiple emails a day, it can easily get sent to spam. Here are some tips on how to receive and retain the attention your emails need to survive an inbox purge.Only send important emailsNewsletters are no longer making ┬áthe cut. No matter how interesting the subject line may be, studies show that daily newsletters have the lowest read rate among campaign types and contribute to faster unsubscribing rates. Send emails twice a week, at most, to avoid pestering readers. Keep them interested by showing them what has changed since the last email. If emails include new information about the company or a new promotion, people will engage with it more.Keep it short and simpleLong emails filled with clutter will guarantee your email a spot in the trash bin of a consumer. Since simple structure get the most clicks, lean lines and sharp images make emails more appealing. Write out short, well-defined, pieces for your audience to engage with. Don’t make anything long or confusing for them. Insert multiple links in your email that direct readers to your site, this will keep their attention to your company. Most importantly, make all emails optimized for the mobile user. Most consumers today use their phones as the main source of accessing email, therefore it’s essential to keep emails formatted for this.Make it personalStudies show that emails with personalized data get the most interaction. Instead of writing “dear subscriber” try using the readers name. Personal emails like birthday promotions, post purchase feedback, and welcome messages receive more than attention than any other type of email campaign. Narrow down the general clutter in emails by sending recommendations based off the readers past interests. This will make the consumer feel more obligated to read your emails.Most importantly, know who your readers are and what made them interested in your company. Keep all emails closely related to each other and experimentation at a minimum. Ask yourself if the emails you send are worth reading; if you don’t want to read them, you can’t expect others to either. By incorporating these methods into your email marketing campaign, your emails are sure to be hit with the audience you’ve worked so hard to build.

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