Have search page? “What kind of sorcery is

Have you ever performed a search on one of the many search engines available in today’s world, say for example, you searched for “Spa and facial services” on google, and the next time you open your browser, there will be banners advertising spas promotions on the right margin of your search page? “What kind of sorcery is this?!” some might think. But fret not. That is actually, artificial intelligence doing some favor for you. This happens when you allow cookies on your search engine. According to Lambert (2005) in computer speak, a cookie can be any piece of data that one computer looks after on behalf of another. They are pieces of information stored on your computer by websites. Whenever you visit a website, the computer sends information to the webmaster. This information will then be stored and when you return to the same website, the computer sends back information to the webmaster, informing your return to the page.People use the internet for various reasons. Each time you perform a search, a cookie is stored. This is how various cookies are stored. Webmaster will use the bits and pieces of information from the users to monitor their activity on the internet. Through this, information about your activities, the pages you visit frequently and the topics that interest you will be collected and stored. Based on this information, search engine tailors what advertisement pops up on the screen upon browsing. If, say, an ad for a nearby attractions pop up on your screen after you book an accommodation online, do not be too surprised. Thanks to cookies, advertising can now be tailored accordingly, based on the preferences of each user. In this modern days of science and technology, design has been more and more centralized towards human-factor. A traditional human-centered design process involves observing user needs and designing products, services, and systems to address them. This process is well intentioned, meant to make sure that people’s needs, and desires are prioritized above engineering possibilities or business imperatives. (Simon King, Kuen Chang, 2016). Designers are not only required to make things look pretty and visually aesthetic but are also providing essential inputs in creating a practical and innovative product. Gone are the days where designers are being introduced only at the end of the process to beautify things. Designers are now being involved from the startup, and throughout the entire process. Traditionally, designers focused more on the obvious graphic elements of a product like its packaging and marketing materials. But this does not mean that designers will now slowly lose their jobs. With the internet as the major source of marketing and exposure, designers need to step up on the game and ride the flow. Technology has created a platform for businesses, enabling brands to have more exposure online and thus reaching their target audience better. This in a way, is beneficial towards designers as well. They can monitor and find out the content and graphics that are more preferred by the users, based on the likes and saves, and thus use this as a guideline in their design. In the future, technology will enable computers to behave and decide like humans. A computer will be able to make aesthetic choices that humans make today. This will enable massive and personalized experiences. This is where the designer could come in and take charge. Designers will be responsible for directing the computers to make those creative choices. They would also need to create a balance of the possibilities of personalization based on different users. Training and directing creative machines will be one of the most exciting and important creative jobs of the future (Labarre, 2016). All of these will be the role and scope of work of the future designers. Digital-experience-based products and services would not only be about the user experience but would also need to balance all the elements. Data, design, and artificial intelligence; all these elements would be the next focus in digital experience. Businesses will adopt these to better promote their products in the market. In the future, a good artificial intelligence will be essentially crucial to the user experience and the companies with smart experiences will have an exponential advantage over the traditional ones. Designers will have to constantly study, plan, test and revise their invention in order to meet the market demands. As we can see now, some businesses resort to new mediums in reaching their target market. One of the most popular of them all is augmented reality. Augmented reality enables the user to experience life in a different way, blurring the division between what is real and what is computer generated. According to Craig (2013), the core essence of an augmented reality experience is that you, the participant engage in an activity in the same physical world that you engage with augmented reality in marketing their brand. As technologies for augmented reality evolve, new information and creative media needs to be imposed over the physical world in numerous and more extensional ways. This will create an increasing demand for designers in this field. Designers are needed to deliver experiences that can carter for a wide spectrum of industries, from entertainment to education and even health care. Who knows, this might open up a new virtual experience and thus creating more jobs for future designers. Despite the emergence of new digital technology, some of the traditional design media may still be valid in the future. Banner advertising, through innovation, may still work. Quite a number of users still visit the main domain of a website to acquire more details on the products and services. Rather than disrupting user experience, designers can provide added value to a website, giving the consumer the required information, hence producing clear and definite results.

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