CAPITAL GENERATION AND REVENUE MANAGEMENTCapital is alluded to as a factor of generation, this implies a business can’t exist without it. It incorporates all products that are made or made by people and utilized for delivering merchandise and enterprises. Capital age alludes to the exercises engaged with raising assets to begin and maintain a business. Income then again is the pay created from the offers of items and additionally administrations of an association. Each business person knows the significance of capital and income to a business, it ia essentially the financing of the business and it keeps the business existing.Capital for business can be raised in different ways and the fist way starts with the entrepreneur (the business owner) if a business owner is not serious enough or willing to invest in himself, he pushes others away from investing in his business or helping him. But if the entrepreneur is serious, he opens doors for himself by catching the eye of big investors because, it’ll be clear that that investor is fully committed to his plan/ project. Many entrepreneurs who are very successful today have taken allot of risks which also included putting almost all their savings into their small or little businesses. Most times, it is better to wait and start a business when an entrepreneur has at least a small portion of the capital to invest. Raising the first/ immediate funds can be very hard and whoever is lending out money, has too see a future in that business through the proposed business plan. Below are some of the ways capital can be raised for a business : 1. SavingsThis kind of savings has to do with having a projected vision of the business an entrepreneur is about to go into. It involves saving money gotten from what the entrepreneur gets as his income. It is hard or almost impossible to find when an infant entrepreneur will start a business without investing a single amount of money into the venture or business. This money must not be too big but must be reasonably enough to start-up and maintain the infant business/ industry. 2. Banks LoansLoans from banks can bring amazingly good terms and interest rates. This may depend on your credit rating and the type of collateral you can provide. This is when a Solid business plan is needful. This is a great way of getting capital. In addition, securing this loan helps investors see that your company is a real company. 3. Crowd-fundingCrowd-funding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. Crowd-funding is a form of crowd-sourcing and of alternative finance (Wikipedia) If an entrepreneur does not qualify for a small business loan, he can take crowd-funding for an option. The entrepreneur can make his findings and choose a company with good reputation and rate of success. This is a less local/ traditional way, but it works well for many people in the same position. The entrepreneur should just carefully look at the terms, conditions and rates and also, get a lawyer for legal backing if need be. 4. Friends and Family So many business people shy away from this part, but’s its a very good option. It may sound like the entrepreneur is begging or putting his loved ones in a tight corner. If a fantastic and solid business plan is presented and they are taken as potential investors, it will go well even if the entrepreneur is turned down. It may be surprising that someone who is interested in supporting the entrepreneurs dreams will be found and willing to invest. 5. Venture capitalVenture capital can be said to be funds brought by corporate investors to a business with a view of potential and long term growth. The great side and advantage of venture capital is that the amount of money funded is usually much. If an entrepreneur should manage and get/ raise venture capital, it will come with market lending support and high profiled teams to help push the process of funding and add greater ideas to the writers en down goals and plans of that reposed business. Although, venture capital is hardly accessible to proposed businesses that will not be able to generate high revenue/ income. The fact is that venture capital is meant for companies that are very big and will have a high and large amount of revenue generation. 6. Selling of Company StockIn multinational businesses, shares are usually sold to raise capital. The company is divided into shares and a certain percentage belongs to the owner and whatever is left is sold to reimburse the capital.A multinational’s capital structure contains the wellsprings of cash used to back operations, extend generation or buy resources. Organizations obtain capital through the offer of securities in budgetary markets.. After looking at the way capital is raised for a business, we now go down to the various ways revenue is managed when running the business because, one thing is to raise the capital, and another thing is to manage the money raised from that business effectively to bring productive output and foster growth and development. Revenue is the income that a business has from its normal business activities, usually from the sale of goods and services to customers. Revenue is also referred to as sales or turnover. (Wikipedia) Revenue can also be said to be the income a company or a country receives regularly. (Cambridge dictionary) Revenue can also be defined as the money generated from a business as the income generated from providing a particular good or service. What then is revenue management ? Revenue management has to do with the various ways money earned from a business is controlled and used efficiently to being about further growth to the business. The following are the ways by which revenue can be managed in a business: 1. Increase of salesThough the huge profit a business may be making, it is very important to increase the sales rate of a business. This will help the entrepreneur to meet up with so many expenses that his business will incur as the business goes on. It is therefore the responsibility of the entrepreneur to make sure he makes enough sales and maximizes as much profit as he can. 2. Cutting down unnecessary waste Cutting down unnecessary waste helps manage the revenue and income of a business. When unnecessary waste is cut down, money is saved and used fir better productive things to make a business grow. Cutting down of unnecessary waste should include managing costs incurred in business especially at the point of rendering certain services. Waste can be cut down in a business through different ways. One of the most effective ways is through ‘kizen’ (a strategy setup by the Japanese to reduce unnecessary waste. · 5. By reviewing profit and analyzing It is very important that every business owner goes back to his records and looks at his profit. After looking at his profit, it is very important to make good analysis and know if the business has a potential to grow and expand. This will be of help when it comes to critical planning for business activities that will foster development and maximize profits for a business. For all these strategies to be successful, there should be professional management and good leadership put in place. Proper management is the base for all businesses that stand even when faced with big challenges that can make them bankrupt and crash. If an entrepreneur really wants to maximize profit and still be in business, he needs to put professional strategies in place. Multinational businesses tend to have larger capitals than regular businesses because their market is generally larger, this means it generally takes longer time and significantly more effort to obtain capital to start-up business.