13 Free or Super-cheap Marketing Automation Tools for your BusinessMarketing automation connects, streamlines and measures marketing tasks and workflows so that the organization can increase their efficiency and grow revenue faster. It basically helps in connecting multiple touch points and marketing channels to nurture prospects for long-term goals, which isn’t limited to generating leads or closing sales. Basically, marketing automation software saves your time spent on mundane and repetitive tasks. Automate your marketing, so that you can focus on its quality, set it up, schedule and go on to the next task. Here is a list of free and low cost marketing automation tools that can help your SMBLeadsius: A full suite automation tool offering many features and capabilities. If you are looking for an advanced marketing tool that offers functionalities that goes beyond email marketing and help you track different behaviors, this will definitely help. Pricing: Starts from $45/moFeatures:Marketing automation based on behavioral-triggerEmail marketingBuilding web formsCreating Landing PagesWebsite tracking, lead analysis & reportingPlugin for WordPress websiteURL: https://leadsius.com/2. Mailchimp: The email marketing tool that can help you plan, build and execute different email campaigns. You will love it for the simplicity it offers and various other add-ons that will ease your work. Pricing: Starts with the Free planFeatures:Automate emailsEmail campaignBuilt-in signup formsOnline managementRetargeting adsLanding pagesSegmentationFree reports and data insightURL: https://mailchimp.com3. SurveyMonkey: Does your business require too many surveys? Or is engaging your audience with quizzes one of your lead generation method? You can use this tool to build survey, with questions and types of logics you want. Send it through email, and go one step further gathering responses and get desired results. Pricing: Starts with the Free planFeatures:Unlimited surveysSurvey builder with advanced logicsPop up online surveysCreate quizzes and testsGather responses via emails, web or social mediaResponse managementReal time results & data trendsURL: https://www.surveymonkey.com/4. Hootsuite: What do you do when you have multiple social media account to handle? Get a Hootsuite tool to schedule and manage all your account. Enhance your social media management and measure your campaign results, right through single dashboard. Pricing: Starts with the Free PlanFeatures:Manage all social media in one placeScheduling messagesTrack follower growthContent curationSocial media monitoringSocial media analyticsURL: https://hootsuite.com/5. Adroll: Looking for different way to increase ROI? Attract new prospects, convert window shoppers into buyers through retargeting and re-engaging platform. Showcase your ads to relevant audience on different platforms like – web, mobile, email and social media through advanced filters.Pricing: Pay as you go Features:Unlimited targetingProspecting campaignDisplay and Email adsCross-device retargetingCross-channel including social media platformsFull-funnel marketingURL: https://www.adroll.com/6. Drift: How to convert your website traffic to qualified leads? Engage them with real-time chat and chatbots to handle customer requests. Use conversation-driven marketing technique to interact with your visitors and qualify them as leads based on their website activity. Pricing: Starts with the Free PlanFeatures:Live pop-up ChatNotificationsIn-app messagingTargeted emailsLead developmentCustomer profilesURL: https://www.drift.com/7. PushCrew: Increase your customer loyalty and re-engagement rate through Push Notifications. Convert your visitors as subscribers through opt-ins. Bring back your subscribers, browsing through different websites, back to your own site. Send personalized messages through targeted notifications and triggered campaigns to increase conversion. Pricing: Starts with the Free PlanFeatures:Push Notifications for desktop and mobile browserUnlimited notificationsSegmentationTriggered campaignSchedule notificationsURL: https://pushcrew.com/8. LeadSquared: Seeking out an end-to-end solution to accelerate the lead capture process and move through your sales funnel at a faster rate? This is a comprehensive customer acquisition tool, a complete marketing automation and CRM software for your business. Pricing: Starts from $25/moFeatures:Email marketingOnline marketingLead managementLead distributionSales automationMarketing and Sales AnalyticsURL: https://www.leadsquared.com/9. ActiveCampaign: All-in-one marketing platform that combines various dimensions of marketing through seamless integration and user-friendly platform. Set up automation and campaigns that helps in different stages of your marketing funnel. Pricing: Starts from $23/moFeatures:Email marketingTriggered campaignsReal-time on-page behavioral analysisCRM with sales automationContact & lead scoringAttributionURL: https://www.activecampaign.com/10. GetResponse: Tool you can use to build permission-based email. Simple to use interface for email campaigns, online surveys and follow-up autoresponders. Drag-and-drop email, create landing pages, manage your email marketing campaigns, collect leads, and advanced analytics. Pricing: Starts from $15/moFeatures:Email marketingLanding pagesWebinarsForms & surveysCRMLead scoring & taggingWeb event trackingAutomation segmentationURL: https://www.getresponse.com11. Autopilot: The visual marketing tool to automate customer journey to help companies integrate with their marketing systems, automate sales and marketing touchpoints. Acquire, nurture, and increase your customers with multi-channel marketing journeys. Pricing: Starts from $20/moFeatures:Send unlimited emailsUnlimited automation journeysPersonalized In-app and onsite messagesAutomated email responsesManage email deliverabilityOnline marketingLead managementCampaign managementURL: https://autopilothq.com/12. Wishpond: Easy to use tool for lead generation and marketing automation. Marketers can create landing pages and contests seamlessly, to increase leads for growing your business. Pricing: Starts from $49/moFeatures:Landing pagesWebsite popupsOnline formsSocial contests & promotionsEmail drip campaignLead tracking & segmentationURL: https://www.wishpond.com/13. SendX: Why waste time on trying to use and understand different marketing tools, when you can get all those combination in a single solution. Grow your business with our all-in-one tool to generate more leads and engagement to your website. Pricing: Starts at $19.99/moFeatures:Popup and landing pagesPush NotificationsEmail campaignsEmail dripsTriggered campaignsAutomated email responsesURL: https://sendx.io/And on that ending note: You hear about Marketing Automation Experts, but what really is the profile? Automating the tool? Not really, it is more than just having knowledge about different tools and software, but more to do with strategizing and executing it in a manner to get maximum out of the marketing campaign.